In particular, her “on-the-ground” experience working for organizations such as FINRA and the Securities Industry and Financial Markets Association informs her approach to managing transactions in the fintech, adtech, e-commerce, blockchain, and digital solutions spaces involving the convergence of technology and financial services. She also relies on her experience managing diverse brand portfolios and other IP assets when navigating clients through complex advertising, merchandising, and retail arrangements.

Prior to joining O’Melveny, Emily was an associate in the technology and IP transactions group of a leading international law firm, where she advised clients on a range of strategic, intellectual property, and technology-driven transactions.

Areas of Focus

• Software, Hardware and IT Solutions. Device, network, system, application, and software/hardware development, licensing, procurement, and integration.
• Interactive Entertainment. Video/mobile games, augmented and virtual reality, artificial intelligence/machine learning, and e-sports development, partnerships, and merchandising arrangements. 
• FinTech, Cryptocurrency, and Digital Assets. Financial-services driven software solutions, B2B/B2C payment-related technologies and e-commerce platforms, cryptocurrency, and NFTs. 
• Outsourcing, Professional, and Managed Services. Cross-border outsourcing, professional and managed service agreements for complex IT systems, software and platform development, customization, hosting, large-scale data processing and support. 
• Adtech, Marketing, and Media. Digital marketing, data analytics and adtech solutions, co-branding and white labeling agreements, content licensing and distribution, and advertisement publishing/sourcing.  
• Data Collection/Utilization, Privacy, and Cybersecurity. Data privacy, IT and cybersecurity compliance relating to data collection, processing, use, transfer and disclosure requirements, monetization, and internal and consumer-facing privacy policies.  
• Retail and Consumer Products. Apparel, electronics, home furnishings, food/beverage, product research and development, distribution, manufacturing, quality control and sales arrangements, sponsorship, merchandising, and trademark licensing. 
• Corporate Arrangements. Strategic alliances, share and asset transactions (including IP purchases and sales), mergers, spin-offs, business combinations, research and collaboration agreements, employment and independent contractor agreements, and other corporate arrangements.